ARC Launches Safety Steps campaign on International Day for Disaster Reduction

Safety Steps Logo

13th October is declared by the United Nations as the International Day for Disaster Reduction. The theme for the year 2017 is ‘Home Safe Home: Reducing Exposure, Reducing Displacement’. This day marks how people and communities worldwide are working towards reducing exposure to disasters and raising awareness on the risks and how to combat them. To commemorate the International Day for Disaster Reduction 2017, Advocating the Rights of Children (ARC) has today launched a campaign in the name of ‘Safety Steps’.

Safety Steps is a safety precautions campaign initiated by ARC to educate and raise awareness among children about the importance of keeping safe at home, outdoors or on the move, and in emergency situations. Children are amongst the most high-risk and vulnerable groups, in their everyday environments as well as during emergencies and/or at times of a natural disaster. Education and awareness on proactive precautions can help reduce vulnerability and risks, as well as the chance of injury. In order to equip children with the appropriate knowledge, Safety Steps focuses on the following areas:

  • Fire Safety
  • Road Safety
  • Home Safety
  • Water Safety
  • CPR & First Aid
  • Natural Disasters

A key focus of the Safety Steps Campaign is to provide simple safety guidelines and life skills to help keep them safe, confident and better prepared.  In this regard, Safety Steps aims:

  • To provide simple and effective messages for children to learn and understand about staying safe
  • To encourage taking proactive measures at home and outdoors, and help keep them prepared for an emergency
  • To promote awareness and practice of safety
  • To create a culture of preparedness in an occurrence of a natural disaster

ARC believes that advocacy and awareness are important tools for children’s safety, and for child protection in emergencies. In an effort to raise more awareness, in addition to a campaign-specific website, ARC will produce a series of short videos and brochures targeted for children, depicting a set of key easy messages to remember for each component. These will provide simple and easy-to-take steps for children’s safety. The Safety Steps Campaign will also contribute to increased public awareness on emphasizing safety issues for children.