ARC launches GRACE Campaign to empower girls

graceAdvocating the Rights of Children (ARC) has launched a new campaign titled GRACE, focusing on the empowerment of girls. The Campaign was launched today, by Executive Director, Ms Zenysha Zaki, during a special assembly for students of Grade 10 at Imaaduddin School, to mark the occasion of the International Women’s Day. Ms Wafa Waheed, Principal of Imaduddin School also spoke at the event.

Ms Zenysha Zaki highlighted that “aims to empower girls by building their confidence to navigate social, cultural, economic and gender barriers”. GRACE Campaign helps Girls build Resilience, Aspirations, Capabilities and Empowerment. It will equip them with the knowledge and skills necessary for further study and employment. GRACE will also actively encourage girls to aspire to careers that are non-traditional and that involve decision-making roles. In this regard, in addition to a media campaign, short video clips featuring successful professional women will be aired during the awareness sessions conducted for students of grades 9 to 12 and their parents. Recognizing the important role of men in the empowerment of women, the sessions will also include boys from the same age group.

It is ARC’s hope that through projects such as the GRACE Campaign, we help reduce the gender stereotypes that exist in our society, as well as lay the foundation for establishing a more conducive environment for women to make a bigger contribution to national development.